ROI Calculator

Calculate Your Pop-Up ROI

Model your full-funnel impact with industry-backed data. From event-day sales to halo effects and future customer value — see the complete picture.

91% purchase intent lift^EventTrack

15-25% halo lift^McKinsey

£2.3bn UK pop-up market^EE/Cebr

📅 Event-Day Basics

Required

Estimated Footfall

Expected visitors to your activation

Engagement Rate (%)

% of footfall who stop/interact

Purchase Rate (%)

If your normal store conversion is 15%, consider testing +5-10pts during events^EventTrack

Average Order Value (£)

Average spend per purchase

Gross Margin (%)

Profit margin after COGS

💰 Costs

Space Fee (£)

Materials & Samples (£)

Staff Hours

Hourly Rate (£)

Permits & Insurance (£)

Paid Promo (£)

Advanced Impact Modeling(Optional)

📊 ROI Summary

0.0%

ROI

N/A

Payback Period

£0

Total Profit

Event-Day Impact

Revenue:£0

Gross Profit:£0

Cost per Purchase:£0

💰 Financial Breakdown

Total Value:£0

Total Costs:£0

Net Profit:£0

Event-day numbers are counted sales; halo/LTV/media are modeled estimates based on your inputs and published research ranges.

📊 Data Collection Tips

Walk-ins & Engagement

Hand clicker, QR scan counts, or Wi-Fi/door counter for accurate footfall measurement.

Offer Redemptions

Unique QR/URL per event to track conversion rates and customer behavior.

Halo Effects

Compare 7-14 days pre vs. post in same catchment area; exclude other promos.

Future Value

Email/SMS opt-in at event; link to POS/CRM for lifetime value tracking.