Measurement Pack (Activation)
A practical toolkit — QR, sample logs, UGC prompts, and a one-page report — to standardise pop-up measurement. Designed for quick setup and CFO-friendly outcomes.
Full Definition
Experiential used to be under-measured. A pack productises the workflow: baseline, on-site tracking, UGC amplification, and post-event reporting. The result is consistent metrics you can compare across venues and campaigns.
Why It Matters
CFO-friendly reporting turns ‘fun event’ into a repeatable growth channel and accelerates internal approvals.
How Negotiables Uses This
Included by default: venue-level QR, redemption tracking, and a concise outcome summary. Optional add-ons cover deeper attribution and extended halo analysis.
Real-World Examples
Standard pack answers ‘how many engaged and converted?’ with venue-by-venue view.
Premium adds people counters, UGC contesting, and attribution windows.
Frequently Asked Questions
Minimum viable pack?
Unique QR + manual interaction counts + pre/post search check. ~30–45 minutes setup.
How does it change by goal?
Sampling → CPA & redemption; Awareness → reach/UGC & lift proxies; Hybrid → track both.
Ready to Put This Into Practice?
Plan a measurable pop-up activation with Negotiables.