Knowledge Terms
Browse all defined terms from the Negotiables Knowledge Base.
ROI Model (Pop-up)
A framework for measuring pop-up returns across direct sales, earned media, list growth, and post-event halo. Reflects brand goals and CFO expectations.
Halo Effect (Retail)
The spillover lift in near retail or online demand after a pop-up, typically strongest within 500m and 7–14 days. Measured via footfall, sales, or branded traffic spikes.
Measurement Pack (Activation)
A practical toolkit — QR, sample logs, UGC prompts, and a one-page report — to standardise pop-up measurement. Designed for quick setup and CFO-friendly outcomes.
QR Tracking (Activations)
Unique, venue-level QR codes that connect in-person engagement to digital actions and attributable sales. Enables scan-to-redeem, sign-up and more
BID Partnership
A collaboration with local BIDs to unlock venues, share footfall data, and co-promote activations. Enhances trust and measurement for local-focused campaigns.
Venue-Friendly Model
Host-first approach: manual approval, transparent fees, and long-term value over raw booking volume. Prioritises trust and fit to build a sustainable venue supply.
Pop-up Activation
A time-bound brand experience optimised for engagement, content, and measurable actions (scan, redeem, sign-up). Not just sales, but brand growth.
Brand Activation Trail
A curated multi-venue route (3–5 stops) to diversify risk, maximise reach, and compare neighbourhood performance. Optimised for brand activations.
Community Dividend
A small percentage of booking revenue pooled into a local fund for visible neighbourhood improvements. Turns activations into net-positive impact.