QR Tracking (Activations)
Also known as: QR redemption tracking, scan tracking
Unique, venue-level QR codes that connect in-person engagement to digital actions and attributable sales. Enables scan-to-redeem, sign-up and more
Full Definition
QRs turn a moment into a measurable journey: scan → landing page → redeem/sign-up/visit stockist. Dynamic codes let you compare venues, days, and offers; trigger follow-ups; and attribute revenue with time windows.
Why It Matters
Gives you cost-per-lead and scan-to-purchase rates that can stand next to performance marketing KPIs.
How Negotiables Uses This
Every activation ships with a QR pack. Venue-specific codes, a simple dashboard, and a post-activation summary are standard — no extra licence required. The fee is baked into the brand booking charge (~15%).
Real-World Examples
Coffee: 200 samples → 45 scans (22.5%), 12 redemptions (26.7% of scans).
Beauty quiz: 80 scans → 30 opt-ins → 8 purchases within 14 days.
Frequently Asked Questions
Do people scan in the wild?
Yes. 15–25% when the value is clear (discount, giveaway, finder map). Place codes at eye level and large enough (≥ 3×3 in).
One code or many?
Many. At least per venue; ideally per day or offer to compare performance.
Ready to Put This Into Practice?
Plan a measurable pop-up activation with Negotiables.