Community Dividend
Also known as: neighbourhood fund, community contribution
A small percentage of booking revenue pooled into a local fund for visible neighbourhood improvements. Turns activations into net-positive impact.
Full Definition
Classic marketplaces extract; a dividend gives back. Funds are ring-fenced by area and used for public-facing improvements (accessibility, micro-grants, public realm) that make future activations and everyday trade more successful.
Why It Matters
Brands can show net-positive impact; hosts see long-term area value; BIDs and councils gain a concrete reason to back activations.
How Negotiables Uses This
1% of every brand booking flows into the Neighbourhood Fund. Totals are shown publicly per area; small grants are voted on with local partners to ensure transparency and relevance.
Real-World Examples
Window revamp micro-grants for struggling independents.
Accessibility ramp co-funded for a heritage storefront.
Frequently Asked Questions
Does a small % move the needle?
At scale, yes. Micro-grants (£250–£500) fund visible changes that compound goodwill and footfall.
Who decides spend?
Local partners (e.g., BID + indie reps) on a quarterly cadence; outcomes are published.
Ready to Put This Into Practice?
Plan a measurable pop-up activation with Negotiables.