BID Partnership
Also known as: Business Improvement District collaboration
A collaboration with local BIDs to unlock venues, share footfall data, and co-promote activations. Enhances trust and measurement for local-focused campaigns.
Full Definition
BIDs are business-led bodies focused on footfall and economic vitality. They know space availability, run sensors, and have comms reach. Partnering accelerates access, trust, and measurement — especially for first-time brands in an area.
Why It Matters
BID-backed routes convert faster (warm intros), measure better (shared baselines), and travel further (co-marketing).
How Negotiables Uses This
Negotiables aligns with Birmingham & West Midlands & UK BIDs to source venues, benchmark footfall, and spotlight outcomes. Contributions flow into the Neighbourhood Fund for visible neighbourhood benefit.
Real-World Examples
Trail promoted via BID newsletter → footfall sensor lift + retail mentions.
BID introduces landlords with vacant space for temporary use.
Frequently Asked Questions
BID vs council?
BIDs are business-funded and footfall-focused; councils are broader with longer cycles. BIDs move faster for activations.
How do brands benefit?
Easier venue access, local credibility, better data, and co-marketing through BID channels.
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Ready to Put This Into Practice?
Plan a measurable pop-up activation with Negotiables.