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Business Model

Venue-Friendly Model

Also known as: host-first model, transparent venue platform

Host-first approach: manual approval, transparent fees, and long-term value over raw booking volume. Prioritises trust and fit to build a sustainable venue supply.

Full Definition

Venue marketplaces fail when brand fit is ignored. A host-first model prioritises approvals, clarity on contracts/insurance, and measurement that proves value to landlords. It trades speed for trust — and keeps good venues on the platform.

Why It Matters

Reduces churn, improves space quality, and grows via host referrals — a healthier supply flywheel.

How Negotiables Uses This

Intro phase: ~0% host commission (West Midlands intro: free to list, 0% host commission to grow supply.). Hosts approve every booking, keep the full asking price, and receive post-activation data. Later, selective premium placements may introduce 10–15% commission only where value is proven.

Real-World Examples

Café switches from auto-accept platform to approval-based; accepts better-fit brands and repeats bookings.

Gallery keeps full asking price; brand pays platform fee transparently.

Frequently Asked Questions

Why no auto-accept?

Brand fit matters. Approval avoids mismatches that damage reputation and retention.

Isn’t 0% host commission expensive?

It’s an investment in supply density and trust; monetisation focuses on brand-side and premium placements later.

Ready to Put This Into Practice?

Plan a measurable pop-up activation with Negotiables.